Portfolio  /  2026

John Lery
Villanueva.

Social Media Marketing Creative Manager Social Media Strategist
Currently Leading social at Eatbook
Specialties Short-form video · F&B · Brand campaigns
Status Open to collaborations
Case Study · Eatbook

The numbers I grew.

Facebook
263,000 → 366,585
Net growth+103,585
Instagram
112,592 → 205,874
Net growth+93,282
TikTok
0 → 99,611
Built from zero+99,611

Client work.

05 / projects
View on Facebook ↗
Citibank campaign
End-to-end production + ideation
138K+ Views
⏵ Swipe · 5 posts
Post 1 ↗ Post 2 ↗ Post 3 ↗ Post 4 ↗ Post 5 ↗
Series · 5 posts
IMDA series
End-to-end production + ideation
2M+ Combined Views
View on Instagram ↗
Tokyo Tourism Board
End-to-end production + ideation
500K+ Views
View on Instagram ↗
MCCY campaign
Ideation + scripting
100K+ Views
View on Instagram ↗
Brand collaboration
Ideation + scripting
100K+ Views

Organic work.

05 / projects
View on Facebook ↗
Peanut Gochujang Chilli Noodles
End-to-end production + ideation
2.2M+ Views
⏵ Swipe · 3 posts
Post 1 ↗ Post 2 ↗ Post 3 ↗
Series · 3 posts
Sinister Series
End-to-end production + ideation
12M+ Combined Views
View on Instagram ↗
10-Litre Bubble Tea in Singapore
End-to-end production + ideation
1M+ Views
⏵ Swipe · 2 platforms
FB ↗ IG ↗
Crossposted · 2 platforms
Waterless Chicken Soup
End-to-end production + ideation
1.3M+ Combined Views
View on Instagram ↗
$26.90 Buffet at IKEA Tampines
End-to-end production + ideation
500K+ Views

Brands I've worked with.

30 / brands

Finance & Banking

04 brands
Citibank
DBS
Maybank
UOB

Food & Beverage

12 brands
Chagee
Milo
Luckin Coffee
Domino's
Hershey's
McDonald's
Jollibee
Nissin
UFC
7-Eleven
Burger King
Foodpanda

Hospitality & Travel

03 brands
Hotel JEN
VOCO
Pan Pacific

Real Estate & Retail

06 brands
Bugis Town
CapitaLand
Frasers Property
Parkway Parade
Lendlease
FairPrice

Government & Public

03 brands
IMDA
MCCY
Ministry of Finance

Tech & Mobility

02 brands
Grab
BYD